The events of 2020 put into sharp focus how critical social media is for an organization’s success. With much of the world in lockdown, businesses leveraged social media to maintain and nurture their connections with consumers.
But social is more than a communication channel and executives are recognizing just how powerful social media can be in driving the business forward. That is why social media is one of the best ways to build a loyal brand following and establish yourself or your company as an industry leader.
Develop Brand Awareness (Followers)
Growing your followers on social networks will help you increase word of mouth and referrals. Our social media marketing services will help you increase your followers with relevant people. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.
Build Relationships (Engagement)
When you build a strong connection through engagement with your audience, they are more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.
Increasing Website Exposure (Traffic & Conversions)
Increasing your website traffic will directly influence leads and sales. That is why this service is best paired with our social media advertising services, where we focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add on retargeting social ads to stay in front of recent website visitors.
But Social Media Marketing takes a lot of time from your daily schedule if you are not sure where to start.
And on top of that, there’s tons of competition. No really, everyone is using Twitter, Facebook, and Instagram now of days. On average, people have at least 8 different social media accounts- and they do not just have them, they are using them! Big platforms like Facebook saw well over half of their monthly users using Facebook daily in some of the latest data. The volume of people using social media, however, is not the only thing that is changed. The way people use social media has changed as well! It was created as a way for friends and family to communicate and socialize online, but it has become so much more than that.
In today’s world, yes, the main use remains to be interacting with friends and family, but it is also an opportunity for brands and consumers or leads to connect. Listen to these recent statistics. 75% of consumers who had a positive social media experience with a brand were likely to recommend it to other people, and 30% of consumers are more likely to buy from brands that they can reach on social media. Social media platforms have started doubling as e-commerce platforms and/or as a major step in your marketing funnel for building connections.
91%
of business executives anticipate their company’s social media marketing budget will increase over the next three years.
78%
of consumers will buy from a brand after a positive experience on social media.
90%
of executives agree social will soon become the primary communications channel for connecting with customers.
So, if you are new to social media, what you need to understand as a business owner is that at its core social media is a place for people to connect with friends, family, and brands alike. And as it continues to grow at an explosive rate, you will want to take advantage of it for your business. That is where social media marketing services come in.
Standing out and staying on top of the competition has become a strenuous, time-consuming task that takes some expertise and dedication.
Yes, it can eat up your daily routine, but we need social media. In fact, social media is one of the best ways to connect with fans, followers, and current customers. It is also an incredible tool that is used to promote new content and drive sales through the roof.
So, what do we do when we are short on time and heavy on the competition?
How do you stay on top of the industry game without losing your mind?
Call us! We will sit down with you and help you decide what your business and marketing goals are. Then we will identify what you would like to get out of social media marketing. Once that is established, we become a part of your team to learn the ins and outs of your business and come up with a marketing plan to publish fresh new content each week.
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