Get More Traffic, Sales & Conversions From Social Media Campaigns With Our Social Media Advertising Services
Our Social Media Advertising Services Can Help You
In a pay-to-play game, social media advertising is a must for brands. Why is it so important? Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes.
Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase. Paid social media strategies help with exactly that.
But the real challenge is understanding the specifics of social media advertising, how to get started, what to spend, and how each network operates. That’s a lot even for experienced marketers to manage, and can be a hurdle for those just learning how to best use paid social media.
Getting started
If you’re just getting started, it’s important to understand the basics of social media advertising. Every organization operates differently, so having a strategy tailored to your needs is ideal. The problem is knowing where to start.
Social media advertising strategy: The basics
You don’t want to invest in paid social without a game plan. Once you start your campaigns, how do you know what you’re doing is having a real impact? That is where we come in! Below we have listed steps to take to build a solid social media business strategy.
2. Start by researching your target audience
Making assumptions is bad news bears for any company.
Shout out to the social media analytics tools out there, you really don’t have to anymore!
If you know where to look, what you need to know about your audience to influence your social media marketing strategy is already available.
3. Establish your most important metrics and KPIs
No matter what you’re selling, your social media strategy should be data-driven.
Focus on the social media metrics that matter. Rather than focus on vanity metrics, brands are tasked with digging into data that aligns directly with their goals.
4. Create engaging social content
Your social media marketing strategy hinges on your content. Hopefully, you have a pretty good idea of what to publish based on your goal and brand identity.
From filters to captions and beyond, many brands rely on the same content formats and creative touches time and again. These content themes can help you become more consistent and zero in on a content strategy that makes sense.
For example, you might cycle between memes, product photos and user-generated content while sticking to a rotating color scheme.
The best thing to do is ensure your social media manager or agency is available and ready to answer any product questions or concerns when you tweet or post.
6. Evaluate what is working, what isn’t, and how to keep moving forward
By now you should have a better understanding of how to create a business social media strategy. However, it’s important that you’re able to adapt your strategy as you progress throughout the year.
You must continuously analyze your efforts, or you’ll never know how one campaign did over another. Having an eagle eye on your social media activity helps put things into perspective. This means looking at your top-performing content and adjusting your campaigns when one isn’t working.
Social media advertising strategies for each platform
Now that you know the basics, you probably have an idea of where you want to implement your strategy. However, paid social isn’t the same on every network. Running ads on Facebook is different than on Twitter, so your strategy should be unique as well. If you are not where to start, contact us!
Social media budget
Paid social is just one element of a social media budget that can include everything from content creation to your tech stack. Budgeting all of this doesn’t need to be an intimidating process! That is what we are here for. We can help you decide what works best for your business and adjust it as you go if needed.
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